
A Community Partnership Proposal
Capturing Motherhood · Caring for Mothers
A warm proposal for a long-term community partnership serving expecting and postpartum families across Fayetteville, Fort Bragg, and the surrounding North Carolina communities.
Because moms deserve more than survival.
About Second Wind
Second Wind Postpartum Care is an RN-led, in-home postpartum recovery and maternal wellness company serving families throughout North Carolina.
Our model allows expecting mothers to plan and reserve postpartum support before delivery. Every client’s care begins with an RN initial assessment, followed by an individualized recovery plan and hands-on support from trained Postpartum Recovery Specialists.
We want to build meaningful, long-term relationships with trusted businesses that already support women during pregnancy, birth, postpartum, and early motherhood.
What We Provide
Comprehensive in-home postpartum assessments and clinical guidance from Registered Nurses.
Tailored recovery plans built around each mother’s birth experience, needs, and goals.
Trained Postpartum Recovery Specialists who come to the home to support healing and rest.
Hands-on newborn care, feeding support, soothing techniques, and gentle sleep guidance.
Overnight care so mothers can sleep, recover, and wake to a cared-for baby and home.
Screening, support, and compassionate conversation for the emotional landscape of new motherhood.
Short-notice, nurse-led support for mothers who have already delivered and need help now.
Families reserve care while pregnant — everything planned and ready before baby arrives.
Our Mission
Because moms deserve more than survival.
Why Savannah Leigh Photography?
Savannah Leigh Photography is a Fayetteville / Fort Bragg-area photographer specializing in maternity, Fresh 48, newborn, and family photography — naturally serving families during many of the same milestones as Second Wind.
You preserve the memories of motherhood. We care for the mother behind them.
Rather than creating a one-time promotional collaboration, we would like to explore a long-term partnership that allows both brands to support families throughout the transition from pregnancy into postpartum. The relationship should remain mutually beneficial and should not require either company to constantly discount its core services.
Two brands, one belief — that this season deserves to be honored, remembered, and supported.
The Spirit of This Proposal
This is not Second Wind asking for free photography or expensive sponsorships. This is an invitation to build something together — where both businesses gain exposure, referrals, content, and community visibility while keeping out-of-pocket costs low for both sides.
Collaboration Opportunities
Starting ideas — not a final list. Every one of these is a conversation, not a commitment.
Explore establishing Savannah Leigh Photography as a photography community partner of Second Wind in the Fayetteville / Fort Bragg market. Second Wind could introduce photography resources to interested families, while Savannah could introduce Second Wind as a postpartum recovery resource to expecting and newly postpartum clients. Possible touchpoints include referral cards or QR materials, inclusion in client resource guides, digital referral links, social media features, educational content, and mutual website or community-resource mentions where appropriate. The relationship should focus on trusted referrals rather than commissions.
Create a beautifully branded Second Wind × Savannah Leigh Photography giveaway targeting expecting mothers in Fayetteville, Fort Bragg, and surrounding communities. From Savannah, a photography session or session credit (maternity, newborn, Fresh 48, or family photography offering selected by Savannah). From Second Wind, a Recovery Welcome Box, a postpartum recovery or wellness experience or care credit, a Founding Family reservation opportunity, or other curated maternal wellness gifts. Entry should help both brands build qualified audiences rather than simply accumulating giveaway followers — for example, following both businesses, tagging expecting or new mothers, sharing the collaboration, and completing a Second Wind interest form where appropriate.
Invite Savannah Leigh Photography to participate in Second Wind’s future Fourth Trimester Prep Party™. Potential roles could include event photography partner, maternal or newborn photography education, giveaway sponsor, a mini photo experience, a branded photo moment, attendee gift contribution, or event content collaboration. Second Wind will pursue sponsorships and collaborative contributions so participating community partners receive visibility and access to an aligned maternal audience — without creating unnecessary expenses for either business.
Collaboration Opportunities
Explore a photography benefit exclusively for Second Wind families — for example, preferred booking access, a small photography credit, a special Second Wind client offering, printed information included with Second Wind welcome materials, or a QR code connecting mothers directly with Savannah’s booking information. The goal is not necessarily discounting services, but creating an elevated client experience.
Create educational and lifestyle content together around topics such as preparing for maternity photos, when to book newborn photography, what a Fresh 48 session is, preparing for the fourth trimester, what mothers often forget to plan before delivery, and capturing motherhood while also caring for the mother. Content could take the form of Reels, collaborative Instagram posts, Q&As, Lives, blogs, or event content.
As Second Wind grows, explore opportunities to incorporate photography into milestone experiences for Second Wind families — for example, “Her Second Wind” motherhood portraits: a special photography experience celebrating the mother after the early postpartum period, not only the baby. Or Second Wind Motherhood Sessions: limited photography experiences offered periodically to Second Wind families in partnership with Savannah Leigh Photography. This could eventually become a signature collaborative experience.
Mutual Value
A partnership only works when both sides genuinely gain. Here is what we see each business receiving from this relationship.
Our Commitment
Ideas for Discussion
These are simply ideas to explore together — never expectations. We would never ask for free sessions or free labor. Everything below is a starting point for conversation.
Nothing here is a requirement — only a menu of possibilities to shape together.
The Conversation
During our conversation, we would love to hear Savannah’s perspective on each of these — not to check a box, but to genuinely shape the partnership around what works for her business.
What types of collaborations does Savannah enjoy most?
Which photography service would make sense for a giveaway?
Would Savannah be interested in an ongoing referral relationship?
Would Savannah be interested in participating in future Second Wind events?
Would she consider photography or content support for select Second Wind experiences?
What would make the partnership genuinely valuable to Savannah’s business?
Are there other creative ways she sees our audiences benefiting one another?
“What would make a partnership genuinely valuable to Savannah’s business?”
Our Vision
We don’t want Second Wind partnerships to feel transactional. We are building an ecosystem of trusted businesses surrounding mothers from pregnancy through postpartum and beyond.
A mother may meet Savannah during maternity photography, discover Second Wind while preparing for postpartum, receive support after delivery, return to Savannah for newborn photography, and continue interacting with both brands throughout motherhood.
That is the type of relationship we would love to build together.
Suggested Next Steps
Together, select 1–2 simple collaboration ideas to try first — nothing heavy, nothing risky.
Track engagement, reach, and referrals from both sides to see what genuinely resonates with families.
Build on the ideas that feel natural and fruitful — and let the partnership grow from there.

Let’s Build Something Beautiful Together
Because mothers deserve to be remembered — and cared for.
With warmth,
Chasity Carter
Executive Director · Second Wind Postpartum Care
Because Moms Deserve More Than Survival.